Berlin Brands Group Posts Strong Revenue Growth, Attracts Bain Capital

Revenue Surges by 54% to EUR 334 Million

Berlin Brands Group (BBG), a leading e-commerce company, has reported a significant 54% increase in revenue, reaching EUR 334 million. This remarkable growth highlights the company's sustained profitability over the past 15 years.

Continued Success in Third Quarter

BBG's momentum continued in the following third quarter, with a remarkable 80% revenue increase. The company's initial growth was achieved solely through organic means, emphasizing its operational efficiency.

Challenges of Funded Growth

However, as BBG's revenue surpassed certain thresholds, the company faced the challenge of funding further growth. This required external investment, which many Amazon sellers hesitated to pursue due to the potential costs and risks involved.

Bain Capital's Strategic Investment

On September 1, 2021, BBG announced a strategic investment from Bain Capital, a globally renowned private equity firm. Bain Capital acquired a minority stake of approximately 40% in BBG, providing the company with the necessary capital to drive future growth and expansion.

Partnership with Ardian Concludes

The investment from Bain Capital marks the end of Ardian's minority stake in BBG. Ardian, a world-leading private investment house, has been a key partner in BBG's growth over the past years.

Berlin Brands Group's Global Footprint

With a presence in Berlin, Frankfurt am Main, and London, BBG has established itself as a global e-commerce powerhouse. The company's diverse product portfolio and strategic partnerships position it for continued success in the competitive e-commerce landscape.